Born in the Newsroom. Built for Pharma.
Strategic storytelling, communications training and content for pharma, biotech and life sciences. Designed to grow share of voice in the disease and policy areas that define your brand.
The Problem We Solve
And that keeps out of reach the most valuable thing any brand can build: a trusted, consistent presence with your audience – the people who matter most.
We know this environment intimately.
High-stakes messages. Hard-to-reach audiences. A compliance environment that kills most content before it starts. We solve all three.
Our Solutions
Strategic content designed to cut through the noise from congress to clinic and from launch to legacy.
01
We make content that moves people
Broadcast – quality films, documentary stories and editorial content built for pharma – designed to travel, not to sit in a folder. Content that builds trust with the audiences your brand depends on.
02
We develop the voices that carry the science
Training HCPs, clinicians and leaders to tell their story with
confidence – compliantly, authentically, and in a way that grows share of voice in the moments that matter most.
03
We work inside congress - as its storytellers, its studio, its broadcast team
Designing the narrative, filming the moments, hosting live and delivering the closer film – before, during and beyond the event. Live Insight broadcasts, pre-recorded congress programmes, documentary-style HCP and patient films, closer films delivered within 24 hours – all built around one story thread, running before, during and beyond your event.
Every congress a brand awareness moment.
Every story thread a step toward lasting presence.
04
We build compliant and enduring content ecosystems
A consistent storytelling layer across your brand, building a pipeline of scientific narrative your teams can use for years. Every congress you run, adds to the archive. Every story you tell makes the next one stronger – and every piece of content you build compounds into commercial momentum your competitors can’t easily replicate.
The numbers behind the stories
Films Delivered
Broadcast-quality films across pharma and regulated industries
Storytellers Trained
People trained to become better scientific storytellers
Congresses & Meetings
Storytelling, broadcast and training at major medical events worldwide
Years In Pharma
A decade of broadcast storytelling in pharma and regulated industries
- Proof & Trust
Proven Industry Expertise Backed by Global Impact
25+ years at the forefront of global broadcast journalism and current affairs
Breakthrough therapy launches supported across 40+ markets
Trusted by global pharmaceutical, biotech, and medtech leaders
Award-winning broadcast and editorial team
Films Delivered
Broadcast-quality films across pharma and regulated industries
Storytellers Trained
People trained to become better scientific storytellers
Congresses & Meetings
Storytelling, broadcast and training at major medical events worldwide
Years In Pharma
A decade of broadcast storytelling in pharma and regulated industries
Julie MacDonald, Founder, Clanmac Media
The most important conversations in your industry happen in compressed windows — at congress, at launch, in the moments when scrutiny is highest. We turn them into lasting influence.
The Problems We Solve
Pharmaceutical, biotech, and healthcare organisations operate in environments where every message must be accurate, compliant, and strategically effective. Clanmac Media helps organisations overcome communication challenges by combining strategic thinking, journalistic storytelling, and broadcast-quality production.
Problems
Solutions
- About us
Built on Journalism. Trusted in Healthcare Communications.
Strategic Thinking
We develop communication strategies that translate complex science into clear narratives that resonate with clinicians, policymakers, and global stakeholders.
Broadcast-Level Production
Our team produces broadcast-quality video and documentary storytelling designed to bring scientific innovation to life while maintaining medical integrity.
Executive Preparation
We prepare leaders and healthcare professionals for high-stakes interviews, congress presentations, and moments where credibility matters most.
Clanmac Media is a London-based strategic communications and media production company working with pharmaceutical, biotech, and healthcare organisations operating in complex regulated environments.
Our team combines deep experience in journalism, broadcasting, and scientific storytelling to help organisations communicate complex ideas with clarity, credibility, and strategic impact.
- Services
Specialist Communications for Complex Industries
Most agencies offer communications. We shape the environment in which communications land.Clanmac Media is built on more than 150 years of collective experience at the intersection of journalism, global broadcasting, policy, and science. We work with senior medical affairs, corporate communications, and commercial leaders who need more than content – they need authority, credibility, and measurable share of voice.
We work selectively. We work senior-to-senior. We’ve spent decades making content the world watches – that’s the bar we set for everything we do.
Strategic Global Communications
Science-led narratives built to travel across markets, withstand regulatory scrutiny, and influence the stakeholders that matter.
Leadership Performance & Media Training
Preparing senior leaders and healthcare professionals to perform with authority in media, at congress, and in high-visibility moments where credibility cannot be left to chance.
High-Impact Filmmaking & Strategic Content
Television-quality documentary and strategic film that humanises complex science without compromising medical integrity — built for global deployment.
Clanmac Broadcast — Branded Live Programmes
Live and pre-recorded broadcast-quality programmes, produced from our permanent London studio, that build sustained share of voice in pharmaceutical and life sciences disease areas over time.
Strategic Global Communications
Strategic Global Communications
Science-led narratives built to travel across markets, withstand regulatory scrutiny, and influence the stakeholders that matter.
Learn MoreLeadership Performance & Media Training
Leadership Performance & Media Training
Preparing senior leaders and healthcare professionals to perform with authority in media, at congress, and in high-visibility moments where credibility cannot be left to chance.
Start TrainingHigh-Impact Filmmaking & Strategic Content
High-Impact Filmmaking & Strategic Content
Television-quality documentary and strategic film that humanise complex science without compromising medical integrity - built for global deployment.
Start CreatingClanmac Broadcast - Branded Live Programmes
Clanmac Broadcast - Branded Live Programmes
Live and pre-recorded broadcast-quality programmes, produced from our London studio, that build sustained share of voice over time.
Learn MoreTrusted by Organisations Where Credibility Matters
Strategic Expertise
Expert journalists and strategists delivering communications that stand up to scrutiny.
Broadcast-Level Production
Built for Regulated Industries
Save time and
book a call with us.
Have a glance at the calendar and select a good time for you.
- How It Works
From Insight to Impact, Step by Step
01.
Discovery
We understand your goals, audience, and communication challenges.
02.
Strategy
We build a clear communications plan aligned with your objectives.
03.
Production
04.
Impact
Your message reaches the right stakeholders with clarity and authority.
Our Experience Is Your Advantage
Hear what our incredible customers have to say!
From the minute we started with Webtec they have been excellent. Travis knowledge on building our website was second to none, how patient they were with our whole team was incredible, and the finish product is better than we could have asked for.
I totally recommend working with Sonny & Webtec. Very helpful staff, with management highly involved with supporting clients. Their web programmers were always on top of things and were very flexible with our requests and customization.
We are thrilled with our new site from Webtec. Edward had a great vision for taking our web presence to the next level and Sam was able to get it all done! Working with them was a pleasure. I highly recommend the team! Thank you!
Words can't express how satisfied I am with the outstanding service provided by Webtec! From the initial consultation to the ongoing updates, this company has consistently exceeded my expectations.
Capture the Most Valuable Conversations at Congress
Studio H is Clanmac’s congress-based interview studio designed to capture key conversations with leading experts during major medical events.
Instead of letting valuable congress conversations disappear, organisations can record high-quality interviews, expert insights, and leadership perspectives ready for global content distribution.
Case Study
Respiratory
A Global Pharmaceutical Leader - A Decade of Progress: Respiratory
The stories behind the science.
“Having the experience of journalistic production was completely different from anything I’d had in the industry before. Clanmac has brought me ways of storytelling I didn’t even know existed for a pharmaceutical brand.”
Sally Hodgson
GSK Finland General Manager
Booth assets
Live broadcast TV programmes
1st
First-of-its-kind Global Respiratory Podcast
1
'Living & breathing' Global Content Library
Julie MacDonald, Founder, Clanmac Media
The most important conversations in your industry happen in compressed windows — at congress, at launch, in the moments when scrutiny is highest. We turn them into lasting influence.
Case Study
Oncology
Congress Storytelling · Oncology
A therapy that fought its way back. A story told boldly.
“Watching the event closer film, I was blown away by the stories, by our colleagues, by the progress we are making for patients. People cried, and rightly so, because with our colleagues in pharma, we are truly changing the landscape for people living with this disease.”
Professor of Hematology
Leading European Academic Centre
Patient films
Full-service TV studios
Netflix-quality interviews
5
Roundtable discussions
1
Epic closer film
Julie MacDonald, Founder, Clanmac Media
The most important conversations in your industry happen in compressed windows — at congress, at launch, in the moments when scrutiny is highest. We turn them into lasting influence.
Case Study
ViiV Healthcare
Twelve people. Trained to tell their story. Filmed. Deployed globally.
HCP storytelling · Training · Film · Documentary
“I am a doctor, and now I feel like a communicator. This training is helping me to tell the stories that really matter to the underprivileged groups we serve.”
Dr Iael Altclas
Infectious Diseases Specialist, Argentina
Global HCP storytellers trained
Films
1
Mini documentary
8
Global case studies
Julie MacDonald, Founder, Clanmac Media
The most important conversations in your industry happen in compressed windows — at congress, at launch, in the moments when scrutiny is highest. We turn them into lasting influence.
When the Stakes Are High, Experience Matters
Clanmac Media works directly with senior leaders in pharmaceutical, biotech and healthcare organisations, to solve their most complex communications challenges.