You are the story. We help you tell it – at scale, sustainably, and with the sophistication of a world-class media organisation.
The most forward-thinking organisations in regulated industries are no longer waiting for journalists to tell their story.
They’re building the infrastructure to tell it themselves compliantly, commercially, and continuously. That’s the thinking behind 24 NewsRoom.
Consistent, broadcast-led programme formats designed to build sustained presence and authority in complex disease areas.
Move beyond one-off campaigns to consistent, recognisable formats that build authority over time.
Editorially led, professionally produced programmes that stand apart from traditional webinars.
Global clinical and scientific voices contributing to credible, ongoing dialogue.
Live, episodic, congress-adjacent, or studio-based — designed to work across markets and audiences.
Pharmaceutical organisations understand reach. Most of the industry has become skilled at showing up at congress, at launch events, and through digital campaigns.
What remains genuinely difficult is sustaining presence between those moments — maintaining visibility in a disease area when there is no news event to anchor the conversation.
This is the problem that Clanmac Broadcast was designed to solve.
A campaign creates a spike. A programme creates a presence.
Share of voice is not built in a single moment. It is accumulated through consistent, credible, expert-led conversation over time. Audiences — whether HCPs, payers, or policy stakeholders — form their perception of scientific leadership through repeated engagement, not one-off exposure.
Branded programmes replace isolated content assets with a recognisable, repeatable format — one that audiences expect, experts return to, and authority builds through over time.
Our broadcast programme approach builds sustained visibility, credibility, and engagement across scientific and healthcare audiences.
Our team of former broadcast journalists, producers, and strategists delivers communications that are not only accurate and compliant, but also compelling and memorable.
24 NewsRoom is a consultancy model built for large organisations in regulated sectors who want to fundamentally transform the way they create, manage, and deploy content – internally and externally.
The concept is simple: you are your own news organisation. Not in a superficial sense, but at a sophisticated, commercialised level – with the workflows, editorial infrastructure, and production capability to match.
We plan, design and advise on content systems that cover the full spectrum – from operational communications to aspirational storytelling – giving organisations a more robust, more agile, and more commercially valuable communications function.
24 NewsRoom draws on decades of experience across global broadcast media, government communications, long-form content production, and legal and regulatory strategy. Our clients operate in industries where the stakes are high and the rules are real. That’s exactly the environment we were built for.
Our broadcast programme approach builds sustained visibility, credibility, and engagement across scientific and healthcare audiences.
Our team of former broadcast journalists, producers, and strategists delivers communications that are not only accurate and compliant, but also compelling and memorable.
Consistent, broadcast-led programme formats designed to build sustained presence and authority in complex disease areas.
Move beyond one-off campaigns to consistent, recognisable formats that build authority over time.
Editorially led, professionally produced programmes that stand apart from traditional webinars.
Global clinical and scientific voices contributing to credible, ongoing dialogue.
Live, episodic, congress-adjacent, or studio-based — designed to work across markets and audiences.
Broadcast-led formats designed to deliver consistent, high-quality engagement across channels and markets.
We do not create isolated content assets.
Every programme is designed as part of a broader content ecosystem — built around the disease area, the science, and the audience it needs to reach.
Our work is grounded in broadcast principles: strong editorial structure, credible expert voices, and production quality that reflects the importance of the subject matter.
We plan content strategically — often months in advance — identifying the right stories, contributors, and formats, then capturing multiple assets in a single production cycle.
This approach reduces inefficiency, increases output, and ensures that content remains consistent, relevant, and usable over time.
The result is not just content — but a sustained, scalable presence.
A major respiratory brand needed to launch a multi-asset medical plan in a way that aligned teams, elevated scientific ambition and cut through the noise — without becoming promotional.
Launch a complex, multi-asset medical plan across internal teams — respecting medical integrity, driving strategic alignment, and making the science unmistakably clear.
Designed and produced a broadcast-standard programme anchored in editorial storytelling — structured around three strategic narratives: Change, Action and Progress.
Exceptional strategic alignment across teams. A real Medical Affairs problem — ambiguity from dense slide decks — solved. Governance and LOC concerns de-risked by making the strategy visible, digestible and impossible to misread.
A policy-driven cardiovascular environment where price dominated the conversation.
A launch environment that kept changing.
A disease area that needed consistent presence.
A film brief with no easy answers: communicate complex oncology science at global scale with both emotional and scientific integrity.
A complex medical plan that was not landing.
A disease area that needed a voice it could sustain.
Some rooms are not neutral.
Stakeholders arrive with entrenched positions, competing priorities, and sometimes a structural incentive to say no.
Some launches are complex. This one was in a category of its own.
A groundbreaking gene therapy - the kind that reframes what medicine can do - was entering a global market that was not ready for it.
Julie works with a small, senior team of broadcast journalists, communications strategists, and global producers — assembled for each project around the specific demands of the brief.We do not carry overhead for its own sake. Every person on a Clanmac project is there because they are the right person for that piece of work.Across the team we hold more than 150 years of combined experience in journalism, news and current affairs, science communications, and global pharmaceutical strategy.
Legal, Risk & Strategic Advisory
Strategic Communications & Media
Senior Producer
Founder, Clanmac Media
Content, Film & Production
Partner with our senior communications experts to transform complex scientific information into messages that are clear, credible, actionable, and strategically impactful for your stakeholders.
