The Consultancy

You are the story. We help you tell it – at scale, sustainably, and with the sophistication of a world-class media organisation.

The most forward-thinking organisations in regulated industries are no longer waiting for journalists to tell their story.

They’re building the infrastructure to tell it themselves compliantly, commercially, and continuously. That’s the thinking behind 24 NewsRoom.

24 NewsRoom

Your content. Reimagined as an organisation.

24 NewsRoom is a consultancy model built for large organisations in regulated sectors who want to fundamentally transform the way they create, manage, and deploy content – internally and externally.

The concept is simple: you are your own news organisation. Not in a superficial sense, but at a sophisticated, commercialised level – with the workflows, editorial infrastructure, and production capability to match.

We plan, design and advise on content systems that cover the full spectrum – from operational communications to aspirational storytelling – giving organisations a more robust, more agile, and more commercially valuable communications function.

24 NewsRoom draws on decades of experience across global broadcast media, government communications, long-form content production, and legal and regulatory strategy. Our clients operate in industries where the stakes are high and the rules are real. That’s exactly the environment we were built for.

Our Team

Robin Macpherson

Legal, Risk & Strategic Advisory

Todd Baer

Strategic Communications & Media

Jo Pearson

Senior Producer

Julie Macdonald

Founder, Clanmac Media

Jeff Emerson

Content, Film & Production

Ready to Communicate With Clarity and Impact?

Partner with our senior communications experts to transform complex scientific information into messages that are clear, credible, actionable, and strategically impactful for your stakeholders.