Clanmac Media was built from the world of global journalism, current affairs and international broadcasting. That distinction is what makes us useful to organisations operating at the edge of what regulated communications can achieve.
We work at the intersection of editorial rigor, strategic framing and medical accuracy – creating communications that don’t just inform. They move the people who make decisions – supporting the commercial goals behind every brief.
Clanmac Media was built from within the world of global journalism, current affairs and international broadcasting. That distinction is precisely what makes us useful to organisations operating at the edge of what regulated communications can achieve. We work at the intersection of editorial rigour, strategic framing and medical accuracy — creating communications that don’t just inform. They move the people who make decisions.
The brands that lead in their disease and policy areas don’t get there with a single film or a single congress. They get there through a consistent, compounding content strategy – one that builds narrative equity over time, deepens audience relationships, and positions their science as the reference point in its field.
That is what we build.
Long-term, durable content strategies that allow brands to own their space – from the congress floor to the clinic, from launch to legacy.
Clanmac’s core team brings together award-winning broadcast journalists and filmmakers, production leads and specialists who understand the regulatory environment from the inside.
We are the people behind some of the most-watched news programmes, current affairs documentaries and live broadcast events in the world.
Our work combines journalistic discipline, strategic thinking, and human storytelling to help organisations communicate complex science with clarity, credibility, and impact.
“What drew me to journalism was the same thing that drives everything I do now: I am genuinely interested in people – in their stories, and in what those stories can do, if told well enough to change the conversation.”
Jules – Julie MacDonald has spent over 25 years at the intersection of journalism, science, and public life – in environments where what is said, and how it is said, has real consequences.
As a news anchor and reporter for BBC, ITV, Sky News, and Al Jazeera English – where she was one of the network’s launch anchors, covering some of the most complex and contested stories of her era. Conflict zones, elections, humanitarian crises, breaking news that demanded clarity precisely when clarity was hardest to find. The datelines changed constantly. What the work required never did.
Today she leads Clanmac Media, building content systems for pharmaceutical and life sciences organizations that meet the most demanding compliance requirements without losing the story – and helping clients build lasting share of voice in the disease areas that matter most to them. She is also a sought-after congress presenters and media coaches, having worked with over 3,000 individuals across pharma, biotech, and government.
What distinguishes her – and Clanmac’s work – is a focus on the human story beneath the science: not just data but meaning. Not just messaging, but connection.
Expert journalists and strategists delivering communications that stand up to scrutiny.
Designed for pharma, biotech, and healthcare in regulated environments.
Julie works with a small, senior team of broadcast journalists, communications strategists, and global producers — assembled for each project around the specific demands of the brief.We do not carry overhead for its own sake. Every person on a Clanmac project is there because they are the right person for that piece of work.Across the team we hold more than 150 years of combined experience in journalism, news and current affairs, science communications, and global pharmaceutical strategy.
Legal, Risk & Strategic Advisory
Strategic Communications & Media
Senior Producer
Founder, Clanmac Media
Content, Film & Production
Every year Clanmac Media allocates a portion of its profits to PurposeFilms – pro-bono communications work for organisations doing essential work without the resources to tell their story at the level it deserves. Between 5 and 10% of Clanmac Media’s annual profits are committed to PurposeFilms, every year.
The organisations we work with span education, social change, health, advocacy, and the arts. What they have in common is a communications gap: the work is real, the need is urgent, and the story is not reaching the people who could fund it, champion it, or change the conditions around it. The discipline we bring is identical to everything else we do – a brief, a strategy, a team, a result – because the audience these organisations are trying to reach deserves no less.
We specialise in healthcare, pharmaceutical, biotech, and government organisations.
Yes, we deliver international campaigns while ensuring compliance with local regulations.
Our team of former broadcast journalists and producers provides senior-level expertise, ensuring accurate, credible, and compelling messaging. With colleagues and film crews in more than 30 countries.
Most agencies operating in this space are med comms agencies that produce content. We are a specialist film and communications agency that works exclusively in healthcare and life sciences. That’s a meaningful distinction.
It means we can conceive, write, film, produce, train, and deliver full campaigns end-to-end – without the layers of oversight, sign-off, and cost that come with coordinating multiple suppliers. No med comms agency managing the brief upward. No separate production company brought in for the film. No external trainer parachuted in for the leadership work.
Everything under one roof. All of it built on broadcast standards.
Yes, we provide tailored executive media coaching to complement your communications strategy.
The short answers is ‘it depends’. An initial strategy can be built relatively quickly, within four weeks although developing, deploying and testing that strategy will happen over the months that follow.
Click the “Book a Strategy Call” button or contact us directly to discuss your communications goals.
Yes, we have a strong track record in producing industry first, broadcast standard podcasts. We can also provide professional presenters, alligned to disease and policy areas.
Yes we make animations. Please bare in mind that animations typically have a minimum of a 16 week development window.
Not in the way you might expect.
We use AI for backend processes – managing and maintaining film servers, for example – where it improves efficiency without touching the work itself. But for creative production, the answer is straightforwardly no.
The standard that AI can currently deliver for moving image is significantly beneath the quality our film crews produce. And quality is only part of it. Our crews are experienced at building human relationships on the ground – developing trust with clinicians, scientists, and patients who are often unused to being filmed, and who need to feel genuinely comfortable before a camera captures anything worth keeping. That is a deeply human skill that no technology replicates.
It also means our crews become part of the colleague networks around our clients’ brands – trusted faces who return congress after congress, interview after interview. That continuity matters. It shows in the footage.
Human first isn’t a tagline for us. It’s a production philosophy.
We work selectively with senior Medical Affairs, corporate communications, and brand leadership teams at pharmaceutical, biotech, and medtech organisations — typically during phases of high stakes: product launch, disease-area leadership campaigns, regulatory engagement, and reputation-critical moments.
Our clients are not looking for a high-volume agency that produces assets at scale. They are looking for strategic partners who understand the science, the landscape, and the stakes — and who can be trusted to operate at the most senior level without hand-holding.
