Share of Voice Is Not Built in Moments. It Is Built Over Time.
Broadcast-led programme formats designed to build sustained presence in complex disease areas.
Pharmaceutical organisations understand reach. Most of the industry is skilled at activating around congress, launch events, and digital campaigns. What remains genuinely difficult is sustaining presence between those moments – maintaining visibility in a disease area when there is no news event to anchor the conversation.
This is the problem that Clanmac Broadcast was designed to solve.
A campaign creates a spike. A programme creates a presence.
Share of voice is not built in a single moment. It is accumulated through consistent, credible, expert-led conversation over time.
Audiences – whether HCPs, payers, or policy stakeholders – form their perception of scientific leadership through repeated engagement, not one-off exposure.
Branded programmes replace isolated content assets with a recognisable, repeatable format – one that audiences expect, experts return to, and authority builds over time.
Our broadcast programme approach builds sustained visibility, credibility, and engagement across scientific and healthcare audiences.
What this delivers commercially: a brand presence that works continuously – not just when you have news to share.
Our team of former broadcast journalists, producers, and strategists delivers communications that are not only accurate and compliant, but also compelling and memorable.
What research tells us about engagement and impact
Research shows one-directional webinars struggle to sustain professional engagement.
Data confirms videoconferencing fatigue reduces attention and recall.
Studies show professionally produced, editorially structured video drives longer engagement and stronger recall.
Live, broadcast-style formats generate significantly higher real-time engagement than static webinars.
Episodic programme formats outperform one-off webinars in sustaining presence and share of voice.
If the goal is influence rather than attendance, format – and quality – matter.
Consistent, broadcast-led programme formats designed to build sustained presence and authority in complex disease areas.
Move beyond one-off campaigns to consistent, recognisable formats that build authority over time.
Editorially led, professionally produced programmes that drive higher engagement than traditional webinars.
Global clinical and scientific voices contributing to credible, ongoing dialogue.
Live, episodic, congress-adjacent, or studio-based — designed to drive engagement and share of voice across markets and audiences.
Broadcast-led formats designed to deliver consistent, high-quality engagement across channels and markets.
We do not create isolated content assets.
Every programme is designed as part of a broader content ecosystem — built around the disease area, the science, and the audience it needs to reach.
Our work is grounded in broadcast principles: strong editorial structure, credible expert voices, and production quality that reflects the importance of the subject matter.
We plan content strategically — often months in advance — identifying the right stories, contributors, and formats, then capturing multiple assets in a single production cycle.
This approach reduces inefficiency, increases output, and ensures that content remains consistent, relevant, and usable over time.
The result is not just content — but a sustained, scalable presence.
Launch a complex, multi-asset medical plan across internal teams - respecting medical integrity, driving strategic alignment, and making the science unmistakably clear.
Designed and produced a broadcast-standard programme anchored in editorial storytelling - structured around three strategic narratives: Change, Action and Progress.
Exceptional strategic alignment across teams. A real Medical Affairs problem - ambiguity from dense slide decks - solved. Governance and LOC concerns de-risked by making the strategy visible, digestible and impossible to misread.
The most important conversations in your industry happen in compressed windows — at congress, at launch, in the moments when scrutiny is highest. We turn them into lasting influence.
A major respiratory brand needed to launch a multi-asset medical plan in a way that aligned teams, elevated scientific ambition and cut through the noise – without becoming promotional.
Launch a complex, multi-asset medical plan across internal teams – respecting medical integrity, driving strategic alignment, and making the science unmistakably clear.
Designed and produced a broadcast-standard programme anchored in editorial storytelling – structured around three strategic narratives: Change, Action and Progress.
Exceptional strategic alignment across teams. A real Medical Affairs problem – ambiguity from dense slide decks – solved. Governance and LOC concerns de-risked by making the strategy visible, digestible and impossible to misread.
A policy-driven cardiovascular environment where price dominated the conversation.
A launch environment that kept changing.
A disease area that needed consistent presence.
A film brief with no easy answers: communicate complex oncology science at global scale with both emotional and scientific integrity.
A complex medical plan that was not landing.
A disease area that needed a voice it could sustain.
Some rooms are not neutral.
Stakeholders arrive with entrenched positions, competing priorities, and sometimes a structural incentive to say no.
Some launches are complex. This one was in a category of its own.
A groundbreaking gene therapy - the kind that reframes what medicine can do - was entering a global market that was not ready for it.
Partner with our senior communications experts to transform complex scientific information into messages that are clear, credible, actionable, and strategically impactful for your stakeholders.
